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Will the Calendar Push format continue to work after the release of iOS 15? Expert forecasts.

White Label DSP


May 13, 2020

A cause for panic? Ad format Calendar Push and new iOS15 update.

Two weeks ago, on September 20, the official release of the updated version for Apple devices - iOS 15 took place.

This news sparked a heated discussion among affiliates and website owners working with the Calendar Push format.

The new iOS15 update is related to subscription to events in the calendar, which directly affects the process of collecting the subscriber base.

Also, in the new interface, a focus mode has been added, which automatically filters notifications based on the selected parameters. For
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