- Feb 3, 2021
Let’s start saying why picking Facebook instead of other social platforms and traffic methods:
- It’s the biggest social network with over 2.7 billion monthly active users as of Q2/2020 according to Statista.
- Facebook was the pioneer of letting brands reach lookalike audiences who are likely to be interested in products based on the data Facebook collects.
- Facebook Ads are highly customizable and easy to work with.
- Companies can set a cost-effective budget and have full control of spending.
- Facebook Ads offer robust retargeting, based on actions taken on your website, app, or even on actions taken within Facebook.
- It allows measurement of