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Why push traffic is so much popular than native?

Max9Ads

New member
Hi guys
Sorry fir maybe a stupid question, new here
But after 1 day of checking all the threads from followalongs and all those tutorials, the obvious thing is that so many guys rush into push and so little number tries native
Is there any certain reason for this? Like the entry barrier is higher or something like that? Or is push just more trendy stuff at the moment?
Is anyone doing native here now?

From my point of view, native seems to be more less spammed source than pushes what makes it definitely worth trying

Thanks for your thoughts
 

Nick

Well-known member
Community Leader
Native generally requires a much bigger budget because there are sources that can just run down your budget without any return. They are also more strict in what you can run compared to push; push is still quite affiliate friendly and still allows some more shady offers that native networks likely wouldn't accept.
 

akahma

Active member
native seems to be more less spammed source than pushes what makes it definitely worth trying
great point of view , but if you really know what to do with it. UNLESS you have run a lot of campaigns, know exactly which vertical /offer you will work on , Geos etc..
Native generally requires a much bigger budget
as @Nick said you will waste a lot of money/time figuring out what's going on.
 

Luke

Admin
Staff member
I agree with what @Nick and @akahma have said, BUT I will say that there is a TON of opportunity with native right now because push is so popular. In fact, @PropellerAds mentioned this in their webinar today. They have native traffic and while everyone is running pops and push on their platform, native has a lot less advertisers which means a lot less competition which means a lot lower CPM/CPCs.

You've made a great observation @Max9Ads and it might be something you want to act on :D
 

servandosilva

Well-known member
Community Leader
Basically, a mix between budget needed and compliance as some networks are super strict.
There's money to be made everywhere though.
 

Rich_Push

Active member
Partner
With push notifications you can reach huge audience!

For example, the amount of subscribers at RichPush ad network is 450M!

We offer:
- Massive amount of quality traffic to achieve high ROI at scale
- Proprietary technologies to deliver exceptional Ad performance.
- World-class customer success team to get the most out of push ads
 

JackySan

Well-known member
+100 for native over push here!

I've blown more money trying to get push to work rather than native. Actually I've never turned a profit on push, mainly because I don't like promoting the kind of offers that do well for this type of traffic (dating, casino, adult).

On native, you're not limited to these verticals, and if you focus your efforts on high quality native networks like Taboola and Outbrain, you don't even have to spend much time micro managing your bids/placements. All your efforts are spent on (in order of importance):

* The offer
* The ad creatives
* The lander (may sound weird, but yes it comes after the ad creatives)

1/ The offer first because nothing will work without a good offer.

2/ The ad creatives, because you won't get the right audience for your offer if your creatives don't speak to them and don't put them in the right frame of mind. The importance of ad creatives is often underrated. This is where you should spend most of your time when optimizing a campaign on native.

3/ The lander is here to help make a transition between your creative's content to the offer.
 
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JackySan

Well-known member
Ah and something else, you don't really need to blow much money on native if you do this when you create a new campaign:

1/ Bid HIGH
2/ Set a low daily budget

This kicks off the algo and puts you on the best placements right away. In fact it's not uncommon for me to be profitable right away with less than $50 spend.
 
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nitin

Well-known member
Ah and something else, you don't really need to blow much money on native if you do this when you create a new campaign:

1/ Bid HIGH
2/ Set a low daily budget

This kicks off the algo and puts you on the best placements right away. In fact it's not uncommon for me to be profitable right away with less than $50 spend.
What kind of offers do you promote on native @JackySan ?

Native is definitely far more stable than push (but very cash-intensive) and is something I would like to get into once I have decent cash-flow going.
 

Tyoussef

Well-known member
My 3 main niches are:

* Gadgets
* Beauty
* Security (getting more and more into this one)
@JackySan, with native you just need bigger budgets not like push.
and the offers that go well with native most of the time are high payout offers not the 2$ sweepstakes offers.
I have some closer friends that are doing native, and I see their stats and how much money they are blowing to test and find good combinations.

but as @servandosilva said there is money everywhere.
 

Voluum

Well-known member
Partner
All valid points - native requires bigger testing budget, but you can defo spend less on testing once you invest more into planning and spying.

For example in VDSP, we advise our Advertisers to review the available inventory with a given Ad Exchange before they open a campaign. This can be done with our Planning Tool by generating a list of placements (apps or domains/sites) per GEO and Ad Ex (also per OS, browser, etc). Then you can simply check the top-volume sites or apps and see the actual widgets, get to know what is being run there (ads, headlines, angles, images). Plus you can ask your AM for some traffic and performance insights. And obviously, you can whitelist or blacklist certain placements in the Planning Tool and then apply this placement list in your new camps.

Thanks,
Justyna
 

AdMaven

Well-known member
Partner
I think that push has some advantages that not many ad formats can compete with these days.

First, you can just dump for the majority of campaigns specific placements. The specific site the user signed up on has such little impact on performance in most cases. You got a clean route to the users device, you suddenly don't need to look at the browser.

Second, as many people said here, the budgets are far smaller on push to see sprouts of performance. If you got an easy conversion flow in one of your offers, you can reach conclusions much quicker.

Third, You can play around and be way more aggressive in comparison to Native. Native needs to be much cleaner in many of the cases and with many networks, with push you can push yourself a bit further and with that you see better results.

It's not a trend, it will go through a cycle of regulations like everything goes through in our world but it's not going anywhere :)
 
Obviously Push is just a popular trend these days. But still my voice is for Native.
Native display ads receive a higher CTR than typical display ads. They are less noticeable (and, therefore, less disruptive) and useful on any platform.
But be prepared that Native can be more expensive than other forms of content marketing. If you're trying to shave dollars off of your marketing budget, using native advertising might not be the best option.
 
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