Why misleading is bad and unpromising idea



May 13, 2020
There are clicks, but no conversions!

A potential lead sees an interesting creative, goes to the landing page... and it's not about that at all. Misleading ruined the conversion.. and it all started so well!

Sometimes affiliates fall into the trap of misleading, intentionally or out of ignorance. Lots of clicks, but no conversions.

Why misleading is bad and unpromising, we will discuss in this article.

What is misleading

Misleading is when your creative does not match the offer, landing page, and/or product you are referring to. Misleading is used to motivate the user to buy a product or install a game.

For example: Creative promises a bonus for the first deposit in an online casino, but when following the link and registering, a potentially high-quality lead closes the page after not receiving the promised bonus.

It turns out that we have a click and a transition, but the target action has not been completed, and this is equal to a low-quality lead.

The same with games, instead of the epic Battleship games promised in creative, following the link, we see Sudoku. The end, the user does not download the game.

Why is misleading unpromising?

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