- Joined
- May 9, 2018
- Messages
- 4,261
We know pop traffic is cheap, especially when running in tier 3 geos. Paying CPMs of less than $1 is quite common.
However, what's the max you've paid profitably for pop traffic so far?
Right now I have this campaign running:
Only 671 pops and I already paid $41 USD. That's a CPM over $60 or $0.06 per each pop.
Obviously i wouldn't pay this if it wasn't profitable, but I reminded me for a campaign on redirect I used to have where I was paying $200 CPM or around 20 cents per redirect, which most people could argue is almost as expensive as FB or search traffic.
When running in tier 2 geos and targeting carriers (mobile content offers) and also when running whitelists the traffic can become very expensive as well.
What's the max you've paid so far?
However, what's the max you've paid profitably for pop traffic so far?
Right now I have this campaign running:
Only 671 pops and I already paid $41 USD. That's a CPM over $60 or $0.06 per each pop.
Obviously i wouldn't pay this if it wasn't profitable, but I reminded me for a campaign on redirect I used to have where I was paying $200 CPM or around 20 cents per redirect, which most people could argue is almost as expensive as FB or search traffic.
When running in tier 2 geos and targeting carriers (mobile content offers) and also when running whitelists the traffic can become very expensive as well.
What's the max you've paid so far?
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