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What's Important in a Push Notification Ad?

DIGITAL PERFORMANCE MARKETPLACE

Nick

🧙🏻‍♂️Wizard 🔮
Staff Member
Community Leader
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May 7, 2018
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Push notifications consist of a small square image, a headline, a longer body text, and a larger image, depending on the browser and device.

Note: Zeropark doesn't support the large image. However, it's nothing to worry about, as I rarely use the big image in other ad networks when supported; It slows down testing.

push-notification-ad-example-1-png.18355

The most important elements of your advertisement to optimize will be the smaller image and the headline of your advertisement, as they will have the most impact on click-through and conversion rates.

Because users that receive the advertisements
 
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