- Jul 9, 2020
But as with every popular format, it has a drawback: there are just too many push notifications now. After the surge in the popularity of push marketing in 2018, Android users have become noticeably colder to push notifications, and often simply turn them off.
It would seem that with more strict notification policing, it is worse on iOS but not so long ago, a new format appeared – Calendar Ads, which allows you to bypass the limitations of the iOS system and contact the user through a new channel – the calendar.
How iOS Calendar Ads workA calendar push ad is an ad notification that appears directly in users’ calendar app as a native calendar notification. So the message does not come directly from the app but appears in the calendar.
It is a new format that allows you to