What is Marketing Automation used for?

TORO Advertising

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For those who don’t know yet what’s marketing automation, let’s provide a quick recap of one of the fastest-growing software industries:

Marketing automation is a technology that was designed to help marketers to capture and prioritize the right leads and nurture them, strengthening customer relationship and move prospects through the sales funnel by implementing, managing and automating marketing processes and tasks across multiple channels such as email, social media, web marketing, multi-channel marketing, and analytics.

So, hold one, what’s exactly marketing automation? Marketing automation is all about using software to automate a set of processes based on user's
 
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