What is Marketing Automation used for?


TORO Advertising

Feb 3, 2021
For those who don’t know yet what’s marketing automation, let’s provide a quick recap of one of the fastest-growing software industries:

Marketing automation is a technology that was designed to help marketers to capture and prioritize the right leads and nurture them, strengthening customer relationship and move prospects through the sales funnel by implementing, managing and automating marketing processes and tasks across multiple channels such as email, social media, web marketing, multi-channel marketing, and analytics.

So, hold one, what’s exactly marketing automation? Marketing automation is all about using software to automate a set of processes based on user's actions with brand communication. For example, give a like on a Facebook post, click to a CTA in an email, leaving the email on the website to receive further information, etc. Thus, you can customize and personalize future communications with your leads according to their actions with your brand which you can provide a consistent and valued experience with content that’s relevant to their interests.

Ready to automate?🔝
  • On average 51% of companies are currently using marketing automation.
  • Research and Markets anticipated the global marketing automation market size to reach $8.42 billion by 2027.
  • Automated emails generate 320%
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