What are the latest trends for programmatic advertising in 2022? 🚀

Zeydoo

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Hello!

Online marketing has come a long way since it debuted in the mid-nineties. With a few generations of the Internet emerging in the meantime, pretty much every aspect of the web has been since remodeled. And in 2022 the evolution continues. 🚀

The scale of advertising and abundance of data insights propelled work on sustainable and effective systems that would allow marketers to effectively bid for ads. But those solutions are also changing and evolving. 🤯

If you'd like to learn about the latest trends in the programmatic market, read on and get inspired for your next affiliate marketing venture! 🔥👇

💰 What do the numbers tell us? Programmatic ad spending

With programmatic ad spending rising year on year, you can be certain that 2022 will bring even more chances for brands and marketers to broaden their range of advertising efforts and increase their online presence, too.

Statista estimated that in 2021 global programmatic ad spend reached a whopping margin of $150 billion, which would be an increase of more than 16% when compared to the previous year.

On top of that, as we’re still in the first quarter of 2022, the reports are optimistic again.
 
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