- Oct 15, 2020
Feeling the love this year?
Valentine’s Day, February 14th, means many Web users will take to online research and shopping to find the perfect gift for their loved ones.
Holidays are the easiest to promote because people generally search for the same type of content.
Perhaps the biggest impact that Covid-19 has had on Valentine’s Day has been a clear reduction in spending for most consumers. In the US, overall Valentine’s Day spending decreased from $27.4 billion in 2020 to $21.8 billion in 2021.
However, we noticed some positive trends last year: AOV was 83% higher throughout the V-Day sales 2021 than 2020. A forecast by Admitad experts predict holiday online sales should slightly rise 9% from a year earlier and climb + 10% in the number of orders.
Below check out our list containing the top categories on Valentine's Day 2021, so you can make a wise decision to boost up your sales.
Top-selling product categories on V-Day 2021:
- Furniture & Homeware
- Personal Care & Pharmacy
- IT Services & Soft
- Car Rentals
- Apparel, footwear, accessories