Guide Triggers in creatives and dating cases. Here are some tips that will help you to increase CR and CTR

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Affmy

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Hey everyone! Every media buyer has to pick over creatives to find «the one and only», but it can take a lot of time. How to speed up this process? You should read our article, use the tips and implement them when you drive traffic.

WHAT IS A TRIGGER?

The trigger is a term that came from psychology to marketing. It means a thing that causes a person to make a targeted action, in other words, it is something that fires users’ reaction to accomplish a certain aim.

What are the peculiarities of triggers in media buying?

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