Guide Triggers in creatives and dating cases. Here are some tips that will help you to increase CR and CTR

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Hey everyone! Every media buyer has to pick over creatives to find «the one and only», but it can take a lot of time. How to speed up this process? You should read our article, use the tips and implement them when you drive traffic.

WHAT IS A TRIGGER?​

The trigger is a term that came from psychology to marketing. It means a thing that causes a person to make a targeted action, in other words, it is something that fires users’ reaction to accomplish a certain aim.

What are the peculiarities of triggers in media buying?

Our task is to impel users to click on an advertisement and then to make a targeted action on the site and this will be the measure of the efficiency of the trigger. Such triggers can be pictures in creatives, texts, and the content on prelanding and landing pages as well. Then we are to look closer upon each variant.

TRIGGERS IN PICTURES IN CREATIVES​

Let’s study out triggers using push notifications as an example. First, let’s recollect what creatives for push notifications consist of. A classical push notification contains a square icon and a rectangular main image, pictures may be similar