Tracking and Optimizing Paid Traffic to a Website

[ItsDavid]

I have an adult cam website that I would like to send paid traffic to. My understanding is that tracking website traffic is very different than tracking a landing page. I could be wrong and misunderstanding.

I have a license for CPVLab Pro Expert. I am not sure if this is the right tool to use for tracking website traffic. Does anyone have any experience using CPVLab Pro to track website traffic?

I am aware that google analytics is an option, however, I'm not sure it's the best or better option to use.

Does anyone else here buy traffic