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Tracker vs Traffic Source: When Green Means Red

Apollo

Contributor
Hi there fellow affLIFTers,

There are many posts on this forum that seem to suggest that all is well when your tracker begins to show your campaigns as green. Of course, in general, that is true. However, let's not forget that there is generally a substantial 'click loss' between the traffic source and the tracker (as there is between the tracker and the affiliate network) and so the tracker's stats can be considerably misleading.

I recently started a new campaign and the screenshot below highlights this issue.

traffic_vs_tracker-png.7320

Of course, I was delighted when I
 
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