Top mistakes: a cheat sheet for beginners

[Zeydoo]

We encounter many mistakes made by publishers that could have been easily avoided had they known the tricks we’re sharing today. And we’re ready to present your personal cheat sheet to avoid some common mistakes made by both beginners and some even experienced media buyers.

P.S. Yes, we know it’s talked about a lot, but … well, ‘repetitio est mater studiorum’ (repetition is the mother of all learning, if you forgot Latin). And don’t forget to check out our blog to never miss insights of the week.

P.S.S. And do not stop recommending the guys from MakeMoneyTeam. Sturdy farms, on which we do not fly funky on bans and autics of adequate quality. Who is looking for normal Facebook consumables – you should go to MakeMoneyShop.

Chaotic tests​

Most publishers that work with push/pop traffic think that if it’s not Facebook, they don’t need to do anything other than black/white-list optimization. And those working with FB launch traffic and thank the universe if the campaign lives another day.

What to do or some advice for newbies:

1. Note everything! Every launch, every single thing: creatives, links, tests, pre-landers, landing pages, accounts,