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Top Converting Verticals - 2022

AdMaven

Grand Guru
VIP
Partner
Joined
Aug 28, 2018
Messages
834
Hey Afflifters!

We hope you had a wonderful time during this (long) holiday season, but now that it's over, it's time to kick in some hard work and start 2022 on the right foot.

For those who are not familiar with us, AdMaven was founded in 2012 and since then made its way to become a top-tier direct traffic marketplace for advertisers.

📈 We have over 1 billion daily impressions available, an intuitive self-serve platform, great personal service, and high-quality exclusive traffic!

To help you start this year the best way you can (and hopefully, keep it that way) we decided to share the top converting verticals on our platform:

E-commerce

E-commerce is one of the most profitable offers to run on pop traffic. Most e-commerce sites have an affiliate program that allows you to plant your affiliate cookie which lasts for 30 days. If a user purchases during these 30 days, it will be considered as a conversion.

Top GEOs: VN, ID, MY, TH, MY


Browser Extensions

Extensions are small programs that customize the browsing experience. They allow users to tailor their browser's functionality and behavior to their individual needs or preferences. Extensions are a type of product that works primarily on Chrome Desktop.

Top GEOs: US, FR, DE, GB, CA


Content Arbitrage

Content arbitrage, or more accurately traffic arbitrage, is a practice where advertisers are driving traffic to content LPs or search feeds while paying low CPMs. Monetization varies by clicks, searches, or watching videos.

Top GEOs: Depends on the offer.


Sport bets

There are always big sporting events scheduled and there is always room for sporting bet offers. Champions League, Premier League, La Liga, you name it! Before choosing your offer, assess the attractiveness of the product to your users and pick the correct time frame to run your sport bet offers. The best time to promote would be a day or two before the game, to entice the users. Highlight your offer's advantages and use them in your creative, for example, "Free bonus", "Make your first deposit, get 10% on the house" and so on.

Top GEOs: SA, GH, KE, NG, TZ


Apps

Streaming, Security, and Utility apps work really well on our traffic. With apps, it is more crucial to use pre-landers, as there are so many apps out there and more and more are popping up daily, it's important to give the user some sort of background on why he should download the application you are promoting

Top GEOs: US, BR, VN, ID, CA


Do you have an offer you consider testing? Consult with our dedicated AMs.

🤑 And don't forget your first deposit bonus! Get a $50 bonus coupon upon your first $100 deposit, available only for Afflift users.

👉 Sign-up HERE!
 
Last edited by a moderator:

noisyboy

Super Contributor
Joined
Nov 8, 2019
Messages
397
Good insights. Thanks for sharing. I have a few questions:

1) Do you see content arbitrage being promoted on push only? I assume running pops directly to pages with Display Ads is probably not a good idea, right?

2) For Sports Betting, do most of your advertisers direct link to offers?

3) Where does Gambling/Casino and Finance (Crypto and Forex) in this list?

4) What portion of your available traffic is Adult?

5) What vertical have you guys seen the most growth in going into 2022?


Also, it's been a while since I ran anything on AdMaven but I'd really like to test some campaigns on your platform. Would you be able to bring a deposit bonus for existing users on Afflift? :)
 

MoneyTrails

Contributor
Joined
Jul 5, 2021
Messages
66
driving traffic to content LPs or search feeds
Newb question for anyone that knows:
I'm assuming search feeds are like search results that when a result is clicked you earn x amount, correct? What networks provide affiliate offers like that?
 

noisyboy

Super Contributor
Joined
Nov 8, 2019
Messages
397
Newb question for anyone that knows:
I'm assuming search feeds are like search results that when a result is clicked you earn x amount, correct? What networks provide affiliate offers like that?
TONIC, System1, Sedo, Domain Active and probably Coinis too.
 

AdMaven

Grand Guru
VIP
Partner
Joined
Aug 28, 2018
Messages
834
Good insights. Thanks for sharing. I have a few questions:

1) Do you see content arbitrage being promoted on push only? I assume running pops directly to pages with Display Ads is probably not a good idea, right?

2) For Sports Betting, do most of your advertisers direct link to offers?

3) Where does Gambling/Casino and Finance (Crypto and Forex) in this list?

4) What portion of your available traffic is Adult?

5) What vertical have you guys seen the most growth in going into 2022?


Also, it's been a while since I ran anything on AdMaven but I'd really like to test some campaigns on your platform. Would you be able to bring a deposit bonus for existing users on Afflift? :)
Hey Noisboy!

1. No, actually we see it promoted even more on Pop traffic rather than push, but it works well on both.

2. Yes, we think there's a connection to cookies and retargeting in sports bets offers as well, therefore they send the user directly to the LP.

3. Crypto/Forex is all about trends, and lately, we see a decline in performance.
We do see an increase in CPI crypto offers and Casino crypto offers, as well as big trading platforms which work a bit better than "classic" forex/crypto offers.
Regarding gambling - sports bets work a little bit better than Casino, but casino is also a great vertical to test, mainly in eastern Europe.

4. Push traffic - around 30% is adult.
Pop traffic - around 15% is adult.

5. 2022 has only begun, so I'll address Q4 of 2021.
We saw the biggest increase in Content arbitrage offers with an emphasis on video.
But, we do know that these types of offers had budgets 3 times larger in the last quarter of 2021 compared to Q1, so It's a bit the chicken and the egg situation.

Regarding a bonus, please send me a DM and we'll figure something out for you:)
 
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