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Tips to adjust ad creatives to connect with people stuck at home

AdMaven

Grand Guru
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Joined
Aug 28, 2018
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With web traffic rising and conversions growing across key verticals including gaming, entertainment, utility apps, and anti-virus installs - advertisers need to adjust their creatives to connect with over one billion customers stuck at home.

How can I make my ad creatives more effective?

1. Be entertaining:
with people tired from reading sad news and bored from being stuck at home, showing something that entertains or amuses has a lot of value.

2. Rethink Seasonality: as we get closer to summer and the weather changes, ads are full of typical summer vacation imagery - music festivals, beach parties, and exotic
 
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