TikTokers might potentially be the next group of buyers from social media


TORO Advertising

Feb 3, 2021
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According to a survey of 1,400 social media users, 48% of respondents have made at least one social media purchase, and 67% have clicked on a social media ad and later made a purchase. Facebook was the favorite among social media platforms both for direct purchases and for clicking on ads for later purchases, followed by Instagram, Twitter, Pinterest, TikTok, and Snapchat.

However, according to another study by Adweek-Morning Consult, almost half (49%) of TikTok users have purchased after seeing a product or service advertised on the app. It's a fact, indeed, that each generation has a favorite platform for search, compare and making purchases on social media. Actually, It’s well known that TikTok is already working on new in-app features like live-streamed shopping.

Buyers are more likely to purchase a product when they watch its use from a satisfied customer and the positive reviews shared for the buyer's community. User experience empowers brand loyalty what makes users more likely to chose it among the competence.
Furthermore, brand ambassadors play an important role in business by their leverage to make customers purchase, so this helps to grow your brand.

Although Facebook and Instagram
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