TikTokers might potentially be the next group of buyers from social media

TORO Advertising

Active Member
Feb 3, 2021
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According to a survey of 1,400 social media users, 48% of respondents have made at least one social media purchase, and 67% have clicked on a social media ad and later made a purchase. Facebook was the favorite among social media platforms both for direct purchases and for clicking on ads for later purchases, followed by Instagram, Twitter, Pinterest, TikTok, and Snapchat.

However, according to another study by Adweek-Morning Consult, almost half (49%) of TikTok users have purchased after seeing a product or service advertised on the app. It's a fact, indeed, that each
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