TikTok tracking: Pixel or ad tracker?



Super Contributor
Jun 19, 2018
Hi everyone!
Today I wanted to talk about TikTok ads. Have you started testing this beast? I know some marketers have jumped straight into this new adventure and some are still holding off with more comfortable channels.

Well, if you wanna try TikTok Ads, I recommend to figure out tracking before you launch your campaigns.

And here comes the questions: TikTok pixel or a more complex tracking setup?

TikTok Pixel has a bunch of benefits, but has just the same disadvantages as Facebook Pixel.

TikTok Pixel is great for:

  • Conversion tracking
  • Improving optimisation
  • Integration with eCom platforms (like Shopify or WooCommerce)
  • Access to custom audiences
  • Relatively easy setup
However, TikTok Pixel still has some problems:

  • Just like any “pixel” technology it’s not the most accurate tracking, as it represents third-party cookies tribe
  • It can easily be blocked, since it’s third-party cookie thing and privacy regulations are fierce

TikTok Pixel alternative is good old tracker

If your ad tracker has an API integration with TikTok, you will be able:

  • To track ads accurately
  • Use only first-party data and comply with privacy regulations
  • Feed more data to algorithms
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