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This is why I ALWAYS split test my servers


Grand Guru
Community Leader
May 9, 2018
In the last week, I decided to do a very "dumb test" where I run a campaign from Brazil and split test my VPS and CDN to see if there's any difference in terms of CTR/CR.

South America, Africa, and the Middle East are always tough places to run because it's difficult to have a server in those regions as they're not as widely available as North America, Europe, and APAC. Because of that, it makes sense to use a CDN if you know there's a pop located near that region.

My tests consist of:
Target geo: Brazil
VPS location:
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