These 7 Visual Tactics Can Boost Landing Page Conversions

[Luke]

This article showed up in my Google app yesterday and after taking a look through, I thought it might be worth sharing:

https://contentmarketinginstitute.com/2019/01/visual-content-landing-page-conversion/

I will be trying to apply some of these to the affLIFT homepage for sure. I'm sure some could be used in affiliate landing pages as well

Here's a summary, but I recommend reading the article:

1. Show an intangible object in something tangible
2. Offer visually interactive demonstrations
3. Use icons and illustrations to tell a story
4. Use icons to replace or reinforce text
5. Use CTA button colors that pop
6. Use images that offer directional cues
7. Use real people

With #4, I started doing that with the notices here on affLIFT (the notice you see sometimes at the top of the site for various things like uploading an avatar and our referral program) and saw an