The Rise of Push Notifications - Don't get left Behind (AdMaven)

Luke

Admin
Staff member
Our friends at @AdMaven just sent out an interesting email:



The rise of new ad formats such as Push Notifications is getting more and more significant. This week Google announced that starting next month they are expending their adblocking campaign to block another ad format - https://blog.chromium.org/2018/11/further-protections-from-harmful-ad.html

Due to this expansion and the fact that Google is tightening their adblocking efforts on different ad formats, the traffic you used to buy from several specific channels will decrease. That is why new compliant ad formats are emerging.

Push Notifications, Interstitials, and Native Ads have already gained a lot of momentum in 2018 and are now the focus of many advertisers' budgets, up to the point where a lot of advertisers are employing dedicated media buyers only for these ad formats.
I agree 100% and that's why I'm very focused on push notification traffic right now :)
 
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jaouadk

Active member
Push notifications will be my main focus for 2019 too. That, I can guarantee.

Push notifications == botless traffic source, awesome, makes me happy when I think about it.
 

lelitob

Member
It looks like the new Native to me, the thing i love about Push Notification is that you could possibly have your personal ad network.


I still have to decide if the fact that you have limited option of targeting is a good or bad thing. The bad side is that you have less control on the campaign, the good part is that it brings the attention on the creatives.
 

AdMaven

Well-known member
Partner
Hey Guys, Our standing offer always stands, you signed up from a special afflift link (you can find it in the Signature right on this massage) and get a 50$ on your first deposit, assuming of course it's your primary and only account with us :)
 

Rockydeagle

Member
Hey Guys, Our standing offer always stands, you signed up from a special afflift link (you can find it in the Signature right on this massage) and get a 50$ on your first deposit, assuming of course it's your primary and only account with us :)
I’ll be testing out your traffic this week. :)
 

AdMaven

Well-known member
Partner
Well the creative is a key feature with push notification. We have tons of traffic, and i believe that if you look at the stats you would see there are a lot of imps going in, but the clicks aren't coming. that's the creative part. BTW, feel free to share the creative here and i'm sure ill have some insights to share. you can also contact our support and we will be more than happy to help :)
 
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