The 11.11 Sale Highlights: 3.6x sales growth in the USA


Admitad Affiliate

Oct 15, 2020

While everyone is excited about getting increased rewards on Black Friday and Cyber Monday, we’re here to share the results of another shopping festival – Singles Day Sale – that took place on 11-13th November. Usually, during this sale, Chinese marketplaces were in the spotlight, but this year local brands joined the promotions as well. In recent research, Admitad Affiliate has found out this year the number of sales of Chinese marketplaces in the USA has jumped by 2.6x compared to the regular period, and the value of orders increased by 3.6x.

Let the numbers speak for themselves​

The Singles’ Day Sale became a notable competitor to Black Friday in terms of sales volume. Note: Alibaba Group alone (which includes AliExpress) managed to make global sales of $84.5 billion this year. At the same time, growth has slowed down compared to previous years – in 2020 the Chinese giant reported that the number of orders doubled, but this year it has grown by 8.5% only.

Meanwhile, the average order value increased by 23% – typically, Americans were ready to spend $14.9 on one order from the Chinese marketplace during the sale. Their item preferences remained almost the same as in
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