hypeforeal
Lurker
- Joined
- Mar 31, 2019
- Messages
- 27
If you have multiple offers in the same vertical that you would like to test, but each of these offers has a different angle, how would you test it accurately?
For example: If the vertical is weight loss you can have 3 offers with different angle
Offer 1 Angle: Lose weight to have a great summer body
Offer 2 Angle: Lose weight so you can feel healthy
Offer 3 Angle: Lose weight so you can live longer
Each offer has a different angle/main selling point.
My question is, If I were to split test these offers I cannot use the same ad and landing page to do so, because if the ad and landing page use the angle of "great summer body" - then the split test is biased towards that offer to win.
A possible solution I thought of would be to create a unique landing page and ad to match up with each specific offer and angle.
The only problem with this is you can end up making one landing page or ad better than the other, which would screw up your data and make one offer better than the other.
So, any
For example: If the vertical is weight loss you can have 3 offers with different angle
Offer 1 Angle: Lose weight to have a great summer body
Offer 2 Angle: Lose weight so you can feel healthy
Offer 3 Angle: Lose weight so you can live longer
Each offer has a different angle/main selling point.
My question is, If I were to split test these offers I cannot use the same ad and landing page to do so, because if the ad and landing page use the angle of "great summer body" - then the split test is biased towards that offer to win.
A possible solution I thought of would be to create a unique landing page and ad to match up with each specific offer and angle.
The only problem with this is you can end up making one landing page or ad better than the other, which would screw up your data and make one offer better than the other.
So, any
