Guide Testing an offer: ROI is important, but it’s more complicated than that…


Staff Member
Community Leader
Oct 15, 2019
I recently left a comment on @TheDanmit’s new follow along, suggesting the kind of budget I like to consider for testing an offer:
Honestly, I think you need to spend a lot more than this to test out an offer. At a minimum, I think you should be spending something like 10-20x payout on an offer to see if it converts. After that - if the offer converts and you decide to test it further - you're really looking at something like 2x payout per zone/target/placement before you decide to cut
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