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11 months ago, Taboola and Outbrain finally announced their merger but they are pulling out now due to many circumstances, including COVID... or so it seems.
techcrunch.com
“We’ve seen changing conditions in the market due to COVID-19, and we decided to terminate the deal,” said a person close to the merger, who asked to remain anonymous. “It’s been such a long road, and it’s not great…but walking away is the right move.”
What do you guys think about it?
The merger was supposed to be a take on the big networks such as Google and FB, yet obviously the market hasn't been the best for anybody this
Taboola and Outbrain call off their $850M merger
Online advertising is a game of scale, but one attempt to consolidate two competitors to better take on Google and Facebook has fallen apart. Taboola and Outbrain, startups that each provide publishers with ad-based content recommendation platforms, have called off a planned $850 million merger...
techcrunch.com
“We’ve seen changing conditions in the market due to COVID-19, and we decided to terminate the deal,” said a person close to the merger, who asked to remain anonymous. “It’s been such a long road, and it’s not great…but walking away is the right move.”
What do you guys think about it?
The merger was supposed to be a take on the big networks such as Google and FB, yet obviously the market hasn't been the best for anybody this
