stop loss

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deppstar

Super Contributor
Joined
May 10, 2018
Messages
509
Hi, I still have trouble to understand when i should stop a campaign test with a negative roi. Fact is that I'm aware there is nota simple math formula and its a conbination of kpi that form an experienced mkter judgement. If i look at the attached test campaign I see that : 1- roi is in one case at the minimum acceptable ( around -70% ) and in the other cases going towards drama (> -80%) 2-conversions are too few and fragmented to move to a wlist campaign. Given that and given the payout i have im wondering whether it makes sense to keep on giving another day of run as teh loss its already a large number to recoupe. What you experienced guys
 

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