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Case Study Should you split test your landing page backgrounds? Let the numbers speak!

servandosilva

Grand Guru
Community Leader
Joined
May 9, 2018
Messages
3,005
Hey guys. I'm back with a new but fairly simple case study.
The reason I post this is that there are a ton of factors you can split-test into your landing pages, and this is one of the easiest ones for sure.

Split testing a landing page background can be as easy as changing the color from white to blue, black, yellow, or any other color. Or in some cases, it's just a matter of switching the background image on your files.

But can changing the background color of a landing page impact the conversion rate of an offer?
 
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