Should I Use a Landing Page or Not?

[gordgoodfellow]

Hey folks,

I’m confused because I see on the forum that Peerfly offers FORBID direct linking, but I see examples of direct linking to landing pages on the forum (I watched a tutorial video on that this morning where there was no landing page or pre-lander, and the visitor seemed, thereby, to go directly to the offer). So is direct linking allowed or not?

So:

1. are landing pages compulsory?

1. Of the landing pages I’ve seen, they are different:

1. Some require the user to click through to the offer;
2. Some automatically redirect (using meta data in the page header, or PHP redirects) without user intervention;
3. Some require the user to enter their name and email address and on clicking Submit, they go to the “Thank you” page, which is the offer;
4. Some consist of the offer itself within an i-frame.

I cannot see the point of a) at all. Unless is consists of something to “warm up” the user, such as a pre-qualifying quiz to pique their interest.
I can see the point of b) because it requires no effort from the user.
C) has obvious advantages as it helps build a database of subscribers which is