lexsabriel
Active Member
- Joined
- Mar 26, 2020
- Messages
- 71
Hey guys, need some help here. I've been testing a campaign on Richpush and Evadav, and cutting out unprofitable carriers and sources but still far away from breaking even. This is an offer with a variable payout. How do you know when to give up on a campaign? Here's the steps I took below:
Richpush:
Removed all carriers except the first one (Telenor Myanmar)
View attachment 10017
Cut out all creatives except the top performing one (ignore the other items without numbers, I had some tracking issues at first):
Blacklisted site IDs unprofitable after spending >1x average payout and publisher IDs unprofitable after spending 3x average payout:
Not much to do with browsers since majority of them are on Chrome Mobile.
Haven't done anything about dayparting but in case it helps:
Here's how my daily P/L has moved - thought I was getting somewhere after the 10th, but then ROI plunged again. Traffic is also starting to dry up as the daily spend has dropped (I'm at $25/day spend)
View attachment 10016
Evadav:
Removed Telenor Myanmar since it had lots of spend but underperforming results (average was -77% ROI)
Kept the best performing creative and stopped
Richpush:
Removed all carriers except the first one (Telenor Myanmar)
View attachment 10017
Cut out all creatives except the top performing one (ignore the other items without numbers, I had some tracking issues at first):
Blacklisted site IDs unprofitable after spending >1x average payout and publisher IDs unprofitable after spending 3x average payout:
Not much to do with browsers since majority of them are on Chrome Mobile.
Haven't done anything about dayparting but in case it helps:
Here's how my daily P/L has moved - thought I was getting somewhere after the 10th, but then ROI plunged again. Traffic is also starting to dry up as the daily spend has dropped (I'm at $25/day spend)
View attachment 10016
Evadav:
Removed Telenor Myanmar since it had lots of spend but underperforming results (average was -77% ROI)
Kept the best performing creative and stopped