Should I stop this campaign?

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lexsabriel

Active Member
Joined
Mar 26, 2020
Messages
71
Hey guys, need some help here. I've been testing a campaign on Richpush and Evadav, and cutting out unprofitable carriers and sources but still far away from breaking even. This is an offer with a variable payout. How do you know when to give up on a campaign? Here's the steps I took below:

Richpush:

Removed all carriers except the first one (Telenor Myanmar)
View attachment 10017

Cut out all creatives except the top performing one (ignore the other items without numbers, I had some tracking issues at first):

1586669271827-png.10018


Blacklisted site IDs unprofitable after spending >1x average payout and publisher IDs unprofitable after spending 3x average payout:

1586669397124-png.10019


Not much to do with browsers since majority of them are on Chrome Mobile.

Haven't done anything about dayparting but in case it helps:
1586670370758-png.10020

1586670414812-png.10021


Here's how my daily P/L has moved - thought I was getting somewhere after the 10th, but then ROI plunged again. Traffic is also starting to dry up as the daily spend has dropped (I'm at $25/day spend)

View attachment 10016


Evadav:

Removed Telenor Myanmar since it had lots of spend but underperforming results (average was -77% ROI)

1586670665133-png.10022


Kept the best performing creative and stopped
 
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