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Scaling with CPA Goal on PropellerAds?

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Staff member
Apr 17, 2018
This seems a bit odd because it's probably the opposite of what most people would do, but I am attempting to scale a profitable campaign on PropellerAds by duplicating my SmartCPM campaign as a CPA Goal campaign.


So far, the results are interesting. The CPA Goal immediately started spending way more than my SmartCPM campaign. The SmartCPM campaign has been running for over a week and has a consistent positive ROI. It's being automatically optimized by my in-house optimizer.

The conversion rate is consistent for both, but with the higher CPV, the traffic is more expensive with the CPA
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