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Scaling with CPA Goal on PropellerAds?

Luke

Admin
Staff member
This seems a bit odd because it's probably the opposite of what most people would do, but I am attempting to scale a profitable campaign on PropellerAds by duplicating my SmartCPM campaign as a CPA Goal campaign.

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So far, the results are interesting. The CPA Goal immediately started spending way more than my SmartCPM campaign. The SmartCPM campaign has been running for over a week and has a consistent positive ROI. It's being automatically optimized by my in-house optimizer.

The conversion rate is consistent for both, but with the higher CPV, the traffic is more expensive with the CPA Goal.

I am thinking about increase my current SmartCPM bid to see if I can get as much traffic as I'm seeing from the CPA Goal campaign.

Anyway, just thought I would share this. I'll keep you updated on how the CPA Goal performance goes over the next few days
 
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