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Follow Along Red Border = Higher CTR?

Adsterra

Luke

Admin
Staff Member
Community Leader
Joined
Apr 17, 2018
Messages
20,981
I was thinking about something recently and it really bothered me so I've decided I have to test it.

For as long as I can remember, everyone recommends adding a border to your banners to increase CTR. Specifically, a red border. So, I am curious if that also applies to push notification ads.

I also had an idea for a new "angle" I wanted to take on a campaign so this is a good excuse to try both :)

I will be reporting on the CTR. I created 1 ad and then duplicated it with the exact same copy, but a border around the image part of the push ad.

This could have zero impact. It could have a big impact. Who knows? We're going to find out :D

I am using Pushground in this test. I will post the results tomorrow once I have some significant spend/data 👍
 
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