Question about testing lander vs offer vs creatives

Geozo

9pm

Lurker
Joined
Sep 18, 2020
Messages
25
Hi.
I would like to ask about testing in PUSH.
Normally when I do testing in POP. I would try to control variables a best possible.
I would test until there's left one LP/Offer combo.
Then I would send traffic to that combo for about 24hr. And I would use that data to optimize.

But in PUSH there's another variable that is the creatives.
Right now I've finished identified LP/Offer combo.
Although while testing the LP/Offer, I managed to cut the creatives down to just one. (I use simple text+description+messaging icon. No fancy icon or anything.

And right now I'm deciding whether I just go ahead and send traffic to the winning LP/Offer combo so that I can start optimize.
Or should I use that winning LP/Offer combo to test creatives?

I personally don't want to use the creatives identified during LP/Offer testing, because the creatives not converting might be resulted from underperforming LP/Offer.

Those who are experienced in PUSH, how do you do it?
Thank you very
 
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