Hudjes
Contributor
- Joined
- Jul 18, 2021
- Messages
- 76
Apologies if this has been addressed before, I can't see it mentioned in prior threads. Please drop a link if there is one.
I made identical campaigns, one for each Carrier/ISP, because they perform differently.
I'm initially running the test with a high bid on all significant Carriers, just to see what traffic I get for zones where I previously had a low Win Rate. I've found that conversion % is generally higher with a more expensive bid, but the current high bid is not going to be sustainable, so I'll need to adjust them.
So now I'm looking at the Zones, thinking about pausing some, or adjusting the bids to a more reasonable level. I notice that the same Zone will perform very differently for each Carrier (all are at the same bid and the same ad creatives/landers).
What would cause a Zone to have a significantly different conversion rate based on the carrier? Wouldn't they average out to about the same conversion rate, regardless of the carrier? I guess a carrier could be slower, that might have an effect on the conversions? But then that carrier would have a lower performance on all Zones?
I made identical campaigns, one for each Carrier/ISP, because they perform differently.
I'm initially running the test with a high bid on all significant Carriers, just to see what traffic I get for zones where I previously had a low Win Rate. I've found that conversion % is generally higher with a more expensive bid, but the current high bid is not going to be sustainable, so I'll need to adjust them.
So now I'm looking at the Zones, thinking about pausing some, or adjusting the bids to a more reasonable level. I notice that the same Zone will perform very differently for each Carrier (all are at the same bid and the same ad creatives/landers).
What would cause a Zone to have a significantly different conversion rate based on the carrier? Wouldn't they average out to about the same conversion rate, regardless of the carrier? I guess a carrier could be slower, that might have an effect on the conversions? But then that carrier would have a lower performance on all Zones?
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