Q4 2021 online sales highlights


Admitad Affiliate

Oct 15, 2020

North American e-commerce in figures

The North American B2C e-commerce market is expected to grow by 7.5% annually in the forecast period and reach $1,340.8 billion by 2030, driven by the growing adoption of mobile technology and online shopping amid the COVID-19 pandemic.

US e-commerce sales are projected to continue to grow by double digits, going up 17.9% in 2021 to $933.30 billion.

US consumers spent $933.30 billion on e-commerce in 2021, up 17.9% YoY, which comprised 15.3% of total retail sales.

US online holiday sales:

Strong holiday sales will drive total 2021 U.S. online retail sales up to $886.20 billion. Digital Commerce 360 estimates a 16.2% increase from $762.68 billion in 2020 and a whopping 53.2% jump from $578.50 billion in 2019.


However, for the first time, Adobe Analytics reported a drop in Black Friday sales to $8.9 billion—just shy of the 2020 record. Some theorize that this was the result of lingering pandemic effects (out-of-stock items, longer shipping times, etc.) in addition to earlier online deals perhaps stealing some of the momentum.

Black Friday is not a one-day affair, and shoppers who wanted to snag some extra virtual deals also took advantage
To view the premium content in our affiliate marketing forum (including this awesome thread), you must first register and upgrade your account. Register today and become a part of our amazing community!