Q4 2021 online sales highlights

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North American e-commerce in figures

The North American B2C e-commerce market is expected to grow by 7.5% annually in the forecast period and reach $1,340.8 billion by 2030, driven by the growing adoption of mobile technology and online shopping amid the COVID-19 pandemic.

US e-commerce sales are projected to continue to grow by double digits, going up 17.9% in 2021 to $933.30 billion.

US consumers spent $933.30 billion on e-commerce in 2021, up 17.9% YoY, which comprised 15.3% of total retail sales.


US online holiday sales:

Strong holiday sales will drive total 2021 U.S. online retail sales up to $886.20 billion. Digital Commerce 360 estimates a 16.2% increase from $762.68 billion in 2020 and a whopping 53.2% jump from $578.50 billion in 2019.

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However, for the first time, Adobe Analytics reported a drop in Black Friday sales to $8.9 billion—just shy of the 2020 record. Some theorize that this was the result of lingering pandemic effects (out-of-stock items, longer shipping times, etc.) in addition to earlier online deals perhaps stealing some of the momentum.

Black Friday is not a one-day affair, and shoppers who wanted to snag some extra virtual deals also took advantage
 
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