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Push Notifications - Over Spend Management

Workb3nch

Active member
The nature of push traffic means that long after your campaigns are stopped/paused you will still be receiving clicks and therefore unplanned costs that are out of your control. It's this part of 'stop' not meaning 'stop' with push traffic that makes me feel quite uncomfortable about it when managing spend. For example I've used two popular networks for push traffic and I'm seeing overspend on campaigns by 70-100% . So that 20 campaign actually...
 
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