Promoting Niched Mobile Content Offers?

[noisyboy]

I see that some of the top offers on MVAS networks like Mobipium are very specific or niched down, such as games and TV shows subscriptions.

I tried promoting these on Pops with hardly any luck unlike sweeps and generic download offers.

I wonder how are other affiliates able to drive such high volume to these offers making them appear on the top offers list.

Any ideas on how to promote these offers?