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- Apr 17, 2018
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If you are running PopAds campaigns, you've probably noticed their Quality Score (QS). If you're like me, you probably ignored it.
The QS is an interesting thing. I believe it's similar to PropellerAds User Activity. The better quality traffic is more expensive and there is less of it, but it will convert better.
Makes sense to me. But, is it true?
Well, I bought about ~100k clicks yesterday and decided to see for myself:
It turns out that it probably is true. It's interesting that QS 4 had the most volume and was almost profitable. QS 1-3 seem to be a waste.
Is this similar to the results you've seen? Pull the report for an old PopAds campaign that you paused and see how
The QS is an interesting thing. I believe it's similar to PropellerAds User Activity. The better quality traffic is more expensive and there is less of it, but it will convert better.
Makes sense to me. But, is it true?
Well, I bought about ~100k clicks yesterday and decided to see for myself:
It turns out that it probably is true. It's interesting that QS 4 had the most volume and was almost profitable. QS 1-3 seem to be a waste.
Is this similar to the results you've seen? Pull the report for an old PopAds campaign that you paused and see how
