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Case Study Pop-Ups vs. Pop-Unders - Are they different?


Staff Member
Community Leader
May 9, 2018
A few days ago someone in the forum asked this question and being the numbers person I am I just had to set up an experiment and do a test.
If you work with pop traffic, you'll know there are different ways to present a pop.
  • Pop-up
  • Pop-under
  • Tab-up
  • Tab-under
The difference between pops and tabs is just the way the page is triggered in your browser. It could be in a new tab as people tend to use tabs all the time nowadays, or it could be a new window, in which case is a pop-up/under.

Now the difference
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