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A top-performing affiliate partner with Perform[cb] Agency fintech clients was looking to capitalize on additional offers within the fintech vertical as a result of seeing consistent success. Correspondingly, a well-known banking app was looking to grow their new premium account sign-ups and overall direct deposits while maintaining their goal CPA with Perform[cb] Network. With additional budget available, this affiliate partner crossed over from Perform[cb] Agency to test the mobile banking app’s offers with Perform[cb]’s Partnership Platform.
Using their proprietary RTB (Real-Time Bidding) technology, this partner was able to buy in-app traffic to promote the banking app and scale at a rapid pace. In an effort to control campaign spend and effectively monitor the quality of leads, Perform[cb] and the affiliate partner decided it would be best to set budgets and click caps. In doing so, the partner was able to continue scaling and driving in-app traffic with a focus on targeting high-quality leads.
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