Pay Per Call Affiliate Marketing Trends for 2022



Super Contributor
Oct 4, 2019

Hey, everyone. In this article, we are going to discuss current and future trends of the Pay Per Call market for 2022. These trends are based on Marketcall’s expertise in Pay Per Call affiliate marketing, as well as insights from our affiliates, advertisers and internal media buyers.

1) Increasing restrictions on running Google paid ads

Google ads platform requires all advertisers more frequently to complete the business verification process. If a person or company wants to advertise with Google, the first step involves indicating whether they are an affiliate, agency or end business providing products or services to consumers. Google’s procedures for approval are becoming more rigorous, so it's important for advertisers to be aware. Over the years, it has become increasingly more difficult for both direct advertisers and affiliates to pass through the identity verification process.

Google consistently introduces extended requirements in various niches. For example, with the health insurance, medicare, debt settlement, rehab, and locksmith verticals, Google requires special licenses to even be able to promote these types of products. With TCPA compliance on the forefront of everyone’s mind, staying updated on Google’s processes is tantamount.

2) Rise of alternative traffic sources

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