- Joined
- May 3, 2018
- Messages
- 604
Hey guys,
Push notification ads are one of the hottest ad formats in digital advertising.
Make sure you learn how to create a successful push ad copy and go thru some key pointers for optimizing your push notification campaigns to reach new levels of profit.
Follow the tips below to see more GREEN:
- set up your tracker (if you use Voluum, turn on AI algorithms to redirect most traffic to the best converting lander-offer combination)
- tailor your content and messaging (use emojis in headlines and descriptions, make your message concise and clear, remember the image is small - detailed tips here)
- split test your push creatives (with Zeropark you can use up to 10 ad variants simultaneously per campaign)
- identify the best sources or targets and block the least performing targets without cutting off the traffic from an entire source
- run whitelist campaigns*
- A/B test your landers
- test different offers and scale based on offers
*The difference between whitelist campaigns and RON campaigns with blocked targets/sources is that new sources/targets are continually added in the case of RON campaigns, so you’d have to keep monitoring the campaign and blocking the unwanted sources of traffic that come
Push notification ads are one of the hottest ad formats in digital advertising.
Make sure you learn how to create a successful push ad copy and go thru some key pointers for optimizing your push notification campaigns to reach new levels of profit.
Follow the tips below to see more GREEN:
- set up your tracker (if you use Voluum, turn on AI algorithms to redirect most traffic to the best converting lander-offer combination)
- tailor your content and messaging (use emojis in headlines and descriptions, make your message concise and clear, remember the image is small - detailed tips here)
- split test your push creatives (with Zeropark you can use up to 10 ad variants simultaneously per campaign)
- identify the best sources or targets and block the least performing targets without cutting off the traffic from an entire source
- run whitelist campaigns*
- A/B test your landers
- test different offers and scale based on offers
*The difference between whitelist campaigns and RON campaigns with blocked targets/sources is that new sources/targets are continually added in the case of RON campaigns, so you’d have to keep monitoring the campaign and blocking the unwanted sources of traffic that come
