Guide Optimize w/ Less Ad Spend Using Micro-Conversions 🦄 🧙🏻‍♂️



Grand Guru
Community Leader
May 7, 2018
When running CPA affiliate campaigns as an affiliate media buyer we usually test campaigns based on multiples of the conversion payout.

For example, you might spend 10x the offer's payout to test if the offer has enough potential to justify spending even more money at a negative ROI. Once you have enough data you should (hopefully) be able to optimize a promising red campaign into the green.

At least, that's what we all hope...

If you have decent cash flow (a few thousand dollars) this should be no problem with smaller payout offers, but what if you want to
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