Optimization before a conversion

MGID

sylvian

Active Member
Joined
Jan 3, 2019
Messages
59
Hi, guys

I wasn't sure where to post this. Maybe we need "strategies" or "optimization"?

Anyway, this is my first CPA run (YAY!) and I feel it's too early for me to start a follow along, so I'll just pop my question here. I am optimizing a new campaign that has no conversions yet. Actually, I did get one lead after doing what I'm about to share :cool: My question is if what I'm doing is correct – if my optimization is optimal LOL

I am running US push traffic on RTX. I started out with six creatives and two of them stood out, so I paused the other four.

1-traffic-png.2377


Next, I looked at channels and turned off everything that had at least 100 impressions and no clicks.
That left me with about a third of all the channels.

2-channels-png.2378


There are options to further select publishers, sites, and apps as well, but I left those alone for now.

This was all based on data I have at RTX.

Next, I looked at BeMob.
[ Btw, the campaign cost (bid?) is showing about two thirds lower than actual, not sure why. ]

From that data, I ended up selecting
 
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