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Operating System & Traffic volume best practice questions

Zeydoo

Bonsol

Lurker
Joined
Jul 20, 2022
Messages
8
I have this desktop campaign with Revcontent, and after going through @sd31677 "Trying to Make This Campaign As Big as I Can" follow along I checked the performance of the operating systems on this campaign
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it raises 2 main questions I need to check. First, what could cause such a difference? may it be a tracking issue? I turned off MacOS on this campaign and intended to test it again after I set up first-party cookies on my funnel to find out, even though I have a simple lander offer funnel


The second and the bigger question is, how come desktop volume is so low compared to windows? as far as I know windows is more widely used. The only reason I can think off is that maybe bids for these targets on macOS are just much lower and I barely get windows clicks with
 
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