- Joined
- May 9, 2018
- Messages
- 4,455
Hey guys.
We're all blasted and probably a bit tired of news about the COVID and the economic recession it's causing.
I wanted to give you guys a small ray of hope and help you think more about what's growing during this pandemic so you can understand where you should focus and what kind o traffic and offers perform better.
Similarweb published an article of the verticals that are going up and down lately. Here are a few verticals that have been hit pretty hard:
Obviously anything related to tourism is being affected a lot as borders are closed and nobody wants to go out.
But there are also some verticals that have kept their traffic levels the same or even higher than before. You can read the full report here: https://www.similarweb.com/Coronavirus
Why is this important?
Because as media buyers, whether you want it or not, you're most probably buying organic traffic from websites unless you're buying social ads (also organic but they don't depend on websites receiving traffic like native, pops, push, etc.).
I have a portfolio of websites and some of them have been hit as people are less interested in reading
We're all blasted and probably a bit tired of news about the COVID and the economic recession it's causing.
I wanted to give you guys a small ray of hope and help you think more about what's growing during this pandemic so you can understand where you should focus and what kind o traffic and offers perform better.
Similarweb published an article of the verticals that are going up and down lately. Here are a few verticals that have been hit pretty hard:
Obviously anything related to tourism is being affected a lot as borders are closed and nobody wants to go out.
But there are also some verticals that have kept their traffic levels the same or even higher than before. You can read the full report here: https://www.similarweb.com/Coronavirus
Why is this important?
Because as media buyers, whether you want it or not, you're most probably buying organic traffic from websites unless you're buying social ads (also organic but they don't depend on websites receiving traffic like native, pops, push, etc.).
I have a portfolio of websites and some of them have been hit as people are less interested in reading
