Native Advertising 2019: The Year in Review 📊

[TheOptimizer.io]

Over the year that we just left behind, many advertising agencies and affiliate marketers expressed great interest towards native advertising. With over 1M+ live campaigns, 2019 marked another successful year for this ad format.

Obviously, traffic diversification needs and the buying power behind this ad format, are some of the top reasons why native ads are so successful.

To give you a better idea of what we are talking about, let’s check some numbers from some of the most reputable native advertising traffic networks.

Source: SimilarWeb Pro

To translate the above numbers into campaigns, we went to our spy tool of choice (Adplexity Native) and take a look at the total number of campaigns during 2019.

Source: Adplexity Native (camps running from 15-35 days)

Of course, this is just the tip of an iceberg compared to the actual numbers behind native ads during 2019, but you can still use this report data as an inspiration and make the best out of 2020 on native traffic.


Here's a brief of what's included in this report:

Traffic Volumes
Detailed overview of Taboola, Outbrain, Yahoo Gemini / Verizon Media, MGID, Adskeeper, RevContent and Content.ad traffic by country.

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