My way of monetizing pop ads - what can I improve

Adsterra

omerbsh

Contributor
Joined
Nov 6, 2019
Messages
46
Hi,
I would like to ask the guys that generating here revenues from pop traffic.
more about the strategy they use to test campaigns.
But first I tell about my strategy:
In order to collect my own push subscriber list, I tried this vertical:
1) Dating
2) Adult
3) Sweepstakes - iPhone / Amazon

I tried it on tier 1 countries (AU/CA/US) and also on tier 3 countries like India and Malaysia.

In most of the campaigns, I was generating less of 50% of my investment (which I'm considering as bad campaigns and closing them after the first test) In others I was generating 80% of campaigns which is %20 of loss.

My question is more about the strategy level:
1) when do you consider the campaign as a losing campaign?
2) In testing - how many campaigns are you opening in one time? - for testing.
3) How are you deciding which pre landers to use? I know Adplexity and I used it but most of the landers pages are general "Video loading" pages or something like that.

I'm kind of struggling now what to do and how to continue and gain revenue.
 
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